× SONDER SITES
Of everyone who adds to cart, 72% buy. That is genuinely rare. But only 7.86% of visitors ever add to cart, so 92% leave the product page without touching it. The six percent everyone congratulates you on is a world-class checkout hiding a leaky front door.
We are working on the assumption that US traffic is arriving from today, which is why this sits first. The US market is Active with USD Dynamic FX and the tend2.com domain attached, but there is no US shipping zone in any of your three shipping profiles. Shopify's own warning in your admin reads:
Customers in United States won't be able to check out because there are no shipping rates for this market.
Canada is Active with the same gap. Your currency selector also offers Canada in USD rather than CAD.
Two more that compound it. The Bundles Free Express profile has a Europe zone covering the United Kingdom with no shipping option attached, so bundle products cannot be purchased in the UK at all. And your Afterpay snippet is gated to AUD only, so every US, UK, NZ and Canadian visitor loses the Afterpay messaging your Australian visitors see, on a product where instalments matter at the $89.99 tier.
US taxes are set to Not collecting and there are no return rules configured for the market.
Twelve months of Shopify data, not estimates. Watch where the drop happens.
Read it backwards. From add to cart, you convert at 72%. That is top decile and it is not the thing to fix. From session to add to cart you convert at 7.86%, and that is where 499,261 people a year walk away.
Meanwhile conversion is down 8% year on year while sessions are up 32%. You are buying more traffic and converting a smaller share of it. That gap widens the moment US spend scales.
Mobile is 90.9% of your traffic. Desktop is 8.4%. There is no desktop conversation worth having, and any product page work that is not mobile-first is work aimed at one visitor in twelve.
Your top landing page is the Hangover Aid product page at 347,160 sessions. The homepage still takes 84,855, so roughly one in six paid and organic arrivals lands somewhere that has to sell from scratch.
Everything below was verified inside your store or inside the exported theme files. Nothing here is a guess, and nothing that could not be confirmed has been included.
tend2.com.au · Champion 1.5.0 · audited 6 August 2026
preorder-now.herokuapp.com on every single page view. The config baked into it is dated 2023, the trial expired November 2023, and its selectors target Shopify themes from 2020. The app is not in your installed list. It also left two orphaned templates behind. This is the single heaviest thing on your site and it belongs to software you no longer use.</html> tag, which is invalid markup, and it prints your entire product object as JSON into the page on every product view. It is also disabled for every currency except AUD.cartbite-main.js sits in your assets folder, referenced by nothing. Left behind when the app was removed.Costs below are the recurring charges visible in your admin. They exclude usage fees and every app that bills outside Shopify, so the real number is higher.
| App | Verdict | Visible cost | Why |
|---|---|---|---|
| PreOrder Now | Remove | not installed | Uninstalled, but its script still loads on every page from a 2023 config. Snippet and two orphan templates to be stripped. |
| Omnisend | Remove | billed direct | Duplicate of Klaviyo. Both embeds enabled, both tracking, both billed. |
| Cartbite | Remove | gone | App removed, 155KB asset still sitting in the theme. |
| Data Feed Watch | Remove | $64 + usage | You also run Simprosys Google Shopping Feed at $4.99. Two feed apps doing one job. |
| Recharge | Finish it | billed direct | Still 65% of subscription revenue. Either complete the move to Loop or reverse it, but stop paying for both. |
| Vitals | Pick one | billed direct | Bundles 40+ tools that overlap Boost, Trustpilot, Instafeed and Zigpoll. Keep Vitals or keep the specialists, not both. |
| Boost: Cart, Bundles | Pick one | $98 + usage | Powers your cart drawer and free shipping bar. Overlaps Vitals directly. |
| Zigpoll | Justify | $96.75 | $1,160 a year. Worth keeping only if survey data is actually reaching a decision. |
| TripleWhale / Funnel / Nabu | Pick one | usage | Three attribution layers running at once. Pick the one Phil actually reports from. |
| Instafeed / Trybe UGC | Pick one | billed direct | Both handle social content. One is enough. |
| Klaviyo | Keep | billed direct | Your primary. Worth a profile prune to drop a billing tier. |
| Loop Subscriptions | Keep | $399 + usage | Keep, but it needs to carry all subscription revenue, not a third of it. |
| Intelligems | Keep | billed direct | The testing layer your CRO partner will want. Keep it clean. |
| ShipHero, Order Editing, Simprosys, Trustpilot, Mateship | Keep | $99 + $4.99 | Operational and doing distinct jobs. No action. |
You are on Champion 1.5.0 by Loess, with 1.6.3 available. It has been delisted from the Shopify Theme Store and can no longer be bought, which is the real problem.
But Loess was founded by two people who spent five years at Shopify as the developer and design leads on Dawn. The code is good. What you are actually carrying is 428KB of theme CSS and JavaScript on every page, plus two runtime dependencies pulled from a public CDN, on a site where nine in ten visitors are on mobile.
So the case for moving is support and future products, not quality. That makes the migration lower risk than you have been assuming.
Eurus is a sound choice. Fifty two sections, a built-in bundle builder, before and after sliders, ingredient panels and lookbooks, currently on 10.1.0 and updated last month. Everything you described wanting is in it.
The risk is that your 72% cart completion rate was built by two years of your own undocumented decisions. Half a point lost in a migration is roughly $250,000 a year at your current volume.
So this is a preservation job with a design attached. We identify what is earning before we move anything, then rebuild it deliberately on Eurus rather than hoping it survives the copy across.
You said keep it simple and keep it to three or four clicks. Agreed, and nothing below adds a page or a step. It adds reasons to act on the one screen where 499,261 people a year currently do nothing. Drag the handle.
AUST L 419830 caps what you are permitted to say, so the job is not louder copy. It is proof density and reasons to size up, delivered on a phone screen in the first two thumb-lengths.
You already have the strongest assets in the category. Fifty active ingredients at clinical doses, a two-capsule system nobody else runs, a 0.6% return rate and Australian manufacture. Almost none of that is working above the add to cart button, where the decision is actually made.
The audit was free. Everything below is fixed price with no hourly billing, no minimum and no packages. Take one item or take all of them.
Start Snowball this week and the entire list above becomes its first ninety days. Same work, same order, no line items to choose between, and it keeps going after the list runs out. The markets fix happens in week one either way, because that one cannot wait on a decision.
This is a separate decision and it does not need making today. When it does, you are not locked into Eurus. Two routes, same price, and we will tell you honestly which one your store needs once the audit findings are fixed and we can see what is actually left.
Your pick, rebuilt properly. Every converting element identified and carried across deliberately, plus custom ingredient and supplement facts sections. Faster, cheaper to maintain, constrained by what the theme allows.
No theme ceiling. Built around your two capsule system, the bundle ladder and a three product range from the start. Slower, more flexible, better if the nootropic and sleep products change the shape of the site.
Everything above is a one-time transaction. Snowball is the alternative: your store gets watched, fixed and upgraded continuously, and the list above simply gets worked through without you choosing anything. You asked two hard questions on the call, so those get answered before the pitch.
Changes ship in weekly cohorts, not continuously, and each cohort is tagged to one metric. Maintenance work with no measurable downside, like the dead PreOrder script or a broken subscriber link, ships immediately. Anything touching the buying decision is isolated and held for a clean read, and it runs through Intelligems since you already have it.
Your changelog sits on the same axis as your add to cart rate, so every movement has a dated list underneath it. When a week is too noisy to call, we say so rather than claim it.
Lanes, not overlap. They own the offer, the funnel and cold traffic landing pages. Phil and the Scale team own traffic. Snowball owns the machine underneath: theme, product page, cart, speed, apps, markets and anything breaking.
When they specify a change, Snowball ships it, so their work lands in days rather than sitting in a queue. The failure mode you are avoiding is three parties editing one theme with no shared record. Snowball is that record.
Product launches are in scope. New product pages, bundle and cross-sell logic, and the collection architecture a three product range needs. The Plus decision gets modelled with real numbers when it is close, including what your fees actually negotiate down to, because the number on the standard offer is rarely the number you end up paying.
Paid media, creative, spend. Sends the people.
Funnels, offers, cold traffic landing pages. Decides what those people are shown.
Theme, product page, cart, speed, apps, markets, breakage. Keeps it standing and ships what the other two ask for.
Wins proven on other Snowball stores, offered to you before anyone has to ask for them.
Illustration of your client view, built from the real findings in this audit. Numbers are indicative, not a forecast.
The machine runs. You look when you feel like it.
Everything in Core, plus a team in the room every week.
Two ways to run this. Buy the fixes as one-off items, or start Snowball and let it work through them. The first week looks identical either way.
Cleanup should recover between $1,500 and $2,500 a month in duplicate app spend. At $2,500 a month, Snowball Core is close to paying for itself out of money you are already spending, before it improves a single thing.
No proposal meeting needed. Tick what you want above and send it, or reply to this link with one line. If Snowball is the easier call, say so and we start Monday with the markets fix. Anything you do not want, we do not build.